"Imagine a world where nerds reign supreme. That is the universe that Douglas Edwards stepped into in 1999". ("Sunday Times"). At forty-one, Doug Edwards was ready to sit back, put his marketing career on autopilot, spend more time with his wife and kids and generally chill out. Instead, he decided [...]

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. In its infancy, Google embraced extremes ? endless days fueled by unlimited free food, nonstop data-based debates, and bloodletting hockey games. The company's fresh-from-grad-school leaders sought more than old notions[...]